Strategy as Ritual

Rituals shape our lives in ways we often overlook.

Many families have satisfying rituals. Regularly gathering at a special time or place. Easter, mid-winter, spring. The annual summer pilgrimage to the beach.

These rituals set the family rhythm, its heartbeat. In these moments, members reflect, converse, disagree, bond, reset, and make plans.

They’re not just gatherings. They’re traditions. They have meaning.

Businesses need this too.

Not strategy as an annual bore, but as a living, breathing ritual.

Give it customs. Norms. Expectations. Create cycles - yearly, quarterly, monthly, weekly.

In uncertain times, ritual creates clarity. A shared language. A common purpose.

Check in often. Build familiarity. Create rhythm.

Don't relegate strategy to one-off endeavours and forgotten offsites.

Make it your team's pulse. Your organization's heartbeat.

Because when strategy becomes ritual, execution becomes instinct.